Founder`s Message

Umesh Prasad Singh

“I grew up watching Mountains being reduced, trees uprooted, ponds drying up, fields being dug up all to fill the insatiable desire of Industrialism”

“The tacit desires that were stumping over my soul all along finally got a voice- Ye Prayas in the least is the articulation of this voice”

I was born amidst nature- in a distant village of Bihar and I think it is from the very genesis of my existence that I struck a unique resonance with mother Nature. My family was somewhat well off, my ancestors had worked hard to provide their following generations a vast amalgamation of rich arable land. In fact, when I look back, I realise, my family had been responsible for employing many in the village, my beloved father himself was running successful businesses in transport and hoteliering. But as fate must have seen fit- my birth was followed by a successive decline in both our family’s businesses as well as in the status of mother nature that fuelled our spirit to run such ventures. I grew up watching Mountains being reduced, trees uprooted, ponds drying up, fields being dug up all to fill the insatiable desire of Industrialism and at the same time, the economic prosperity of my people was also on the decline, thus I spent most my adult life working for the food corporation of India (something that was beyond the imagination of any of my visionary ancestors). I did this as I was constantly haunted by the thoughts of ineducation, poverty and the mere emasculation of my people, and I call them my people not in any derogatory sense, the responsibility to provide and look after the people in my village is one of the most priceless powers that I have inherited from my forefathers. So, I worked, I worked to fund the education of dozens of young boys and girls, to start a number of community benefit programs. But, with this work my vision too expanded- I was no longer looking at my fellow village folk as my people, a profuse introspection and expansion of knowledge made my connection to the greater human kind more profound than it was ever before and the tacit desires that were stumping over my soul all along finally got a voice- Ye Prayas in the least is the articulation of this voice. Its an effort to undo the mistakes of the past, to recover from the atrocities that we have mercilessly inflicted on mother nature for centuries now, to extend an olive branch to the supreme nature herself before her wrath (a well deserved consequence of our own doing) destroys most of what we hold dear. Climate change has become Climate Emergency now, Recycling, Reusing, Refurbishing these are no longer words but the only means of survival we have. Thus, I as any responsible human being am making an effort and I sincerely pray to god that Ye Prayas brings some good to the whole of human kind.

From the Business Head’s desk

Viresh Keshri

“We have come up with a corporate structure that allows us to be a balancing force between the modernization i.e. use of modern techniques of packaging, electronic, Biomedical and other harmful substances in proper manner and traditionalization of the environment i.e. dispose these end of life wastes by a proper process and technique so that we have less or no impact on our environment ”

The last few years have brought both challenges and changes in our industry based on which our thinking pattern has also changed. We have started to be more responsible in adding value to our environment. We have even adopted the policies for saving our planet at the policy making levels. Our government has become more responsible. Thinkers and visionaries have joined this industry for making our mother earth more sustainable.

With the same vision of returning back to mother earth of what we have eroded from her Ye Prayas is a step (Prayas) in making the earth a better place to live, with a vision of changing whatever little we can, we have come up with a corporate structure that allows us to be a balancing force between the modernization i.e. use of modern techniques of packaging, electronic, Biomedical and other harmful substances in proper manner and traditionalization

of the environment i.e. dispose these end of life wastes by a proper process and technique so that we have less or no impact on our environment – we are bound to work towards a sustainable and circular economy, this has created the enthusiasm in us to operate and indulge our self in a more competitive business and market but with not only to make this industry a profit making but also to increase the work culture and safety. The ongoing economic and social changes have required the focused attention of all our stakeholders to improve performance and position us for success no matter what kind of markets we encounter. As we instantly navigate the short-term challenges, we will not lose sight of our long-term vision to manage and deliver superior recycling solution of e-waste, plastic, hazardous and other waste to the world. In fact, our team has had discussions and we are working towards a new sustainability strategy that potentially increases the number of commitments and targets we intend to reach in the coming five years and new services and solutions to the market.

By using external and peer benchmarks, we have identified gaps and in a process of developing more integrated and holistic set of goals and targets to drive sustainability into recycling further into our core business processes by adding the recycling solutions of new products every time.